Tuesday 13 March 2012

Jonathan Ive on Being a Designer.

Ive, I mean Sir Jonathan Ive, recently gave an interview to The London Evening Standard. Ive's opinion on being a great designer:
It is so important to be light on your feet, inquisitive and interested in being wrong. You have that wonderful fascination with the what if questions, but you also need absolute focus and a keen insight into the context and what is important - that is really terribly important. Its about contradictions you have to navigate.
Full interview here. Ive is the well known and fairly publicly quiet designer behind the Apple products for over the last ten years.

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